Polarn O. Pyret ◣ agood company

Polarn O. Pyret ◣ agood company

02 Mar 2023

Introducing the ultimate dynamic duo for eco-conscious snacking and hydration.

We're thrilled to be joining forces with Polarn O. Pyret - the brand that makes clothes that let kids be kids.

Polarn O. Pyret is the iconic Swedish childrenswear brand known for its high-quality, playful, and practical designs. With a heritage dating back to 1976, Polarn O. Pyret has been keeping kids warm and comfortable in all kinds of weather for generations. Their designs are renowned for their attention to detail, durability, and classic Scandinavian style.

With our shared commitment to sustainability, we've created an insulated stainless steel bottle, a snack box, and a seat pad set that's not only eco-conscious but also stylish and practical.

With the bottle keeping your drinks hot or cold and the snack box keeping your treats fresh, you'll never have to resort to wasteful single-use containers again. Plus, our new seat pads for kids will keep their little bottoms cosy on any hard surface, making any plastic-free picnic or game day much more enjoyable.

Hi Martina, who are you and what do you do at Polarn O. Pyret?

My name is Martina Wernemar and I work as Assortment Director at Polarn O. Pyret. I am also a mother of two boys and live with my family in Stockholm.

The clothing industry is one of the most polluted ones. What is your view on that and your responsibility?

Polarn O. Pyret wants to change that. We want to inspire and guide our customers to make more conscious and sustainable choices and extend the life of every garment by passing it on to the next child. That is the best we can do for the environment.

Tell us more about the “three kids in each garment, at least”-promise.

Well, as mentioned, the best thing we can do for the environment is to use the clothes we already have for a longer period. That is why we strive to make quality clothes that last and can be used by three children, at least. Already today, we see that 66% of our outerwear is worn by three children or more which is an increase of 5% since last year!

You have soo many great things going on, my personal favourite is that you can buy one glove. Simple yet brilliant idea. Can you tell us a little bit more about that?

Anyone who has children knows that things get lost, not the least hats, socks and gloves. That is why we came up with the idea of selling single gloves to complement all the lonely gloves out there. So regardless of whether you lost your right or left glove, you can always replace it and avoid buying a whole new pair.

What are you most proud of with Polarn O. Pyret?

That we keep our promises. Our clothes really last for three children (and more!), and as the mother of two boys I am proud when I pass on their out grown Polarn clothes to friends and family and the products are in such nice condition after been used by my both children. For me, that is design and quality that lasts.

If you need to pick one, which product from our collaboration are you most proud of?

I must say I’m proud of all the products but my personal favorite is the seat pad. As it is made from leftover material from our own production of shell clothing, they are not only more sustainable, but also have good qualities such as being completely waterproof.

What is the best tip you can give our community regarding becoming more sustainable as a parent?

My best tip is to buy quality that lasts. Either to be inherited by younger siblings, or to be sold second hand. For example, we are the most sold children’s brand on Tradera, which means our clothes are easy to sell with a good resale value. We also sell and accept used garments via PO.P Second hand in all our stores. We started by offering second hand outerwear but as the response has been overwhelming we now accept all categories. Last year we increased the second hand sales with 370%. That is fantastic!

How did you get in touch with agood company?

We both have the same goals in sustainability and decided to join forces in an exciting colab!

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