We refuse to take shortcuts, and we obsess over every single step in the journey of our products, from how they are made to how they end up on your doorstep. We always walk the extra mile to improve our products and our processes, to ensure that we always areas responsible as we humanly can be.

We're committed

To production materials that have the least environmental impact, no matter the cost.

In the choice between different courses of action, we will always take the route that makes our company and our products better and more responsible.

We think the traditional way of running a company — with a big office that no one else can use, a fancy reception, stale conference rooms, and faceless art — is out of date.

Circularity can only happen with design.

We are not perfect, but we are transparent.

Being completely transparent with our customers spurs us to push even harder, and we encourage you to take part in and understand exactly how our products are made.

Our values

  • Completely Transparent

  • Don't cut corners

  • We refuse to become corporate

We detail the environmental footprint of each product and account for the materials used, total water consumption, the source of energy used in the production, and the carbon emissions of both production and shipping. We also benchmark our products against competing products in the same category.

We also list all of our factories, detailing their ownership structure, their certificates and their work environment.

If you have any suggestions on how we can improve our processes, if you lack any information, or if you notice anything that we might have missed, we want to hear from you.

Contact us
  • André

    Head of Marketing & Creative

  • Arpee

    Customer Happiness

  • As a physician, I follow the logic in putting the rack on red to fix this



  • The earth is our home and our responsibility. Going to work knowing that we are paving the way to a greener and better world is revitalising every step of the way.


    Head of Business Development

  • The greatest threat to our planet is the belief that someone else will save it.


    Corporate Sales Lead

  • If you want to change the world, start with yourself.


    Finance & Accounting

  • Gustav

    Sales Manager, Nordic

  • Make sure what people catch from you is positivity, gratitude and self belief.


    Sales Operations Lead

  • There must be a better way to make things we want, a way that dosen't spoil the sky, or the rain or the land.


    CEO - Head of Global Sales

  • Jayson

    Customer Happiness

  • Sustainability is the key to the survival of our planet and the well-being of future generations. Let us all strive to live in harmony with nature and preserve the earth for those who come after us.


    Head of Asia

  • I dream about the potential to make and accept a positive change.


    Website & SEO Manager

  • Don’t forget your daily backflip


    Co-founder & Product Design

  • Innovate and be sustainable so we all can continue to laugh and love in generations


    Co-founder & Marketing

  • We need Human Change. Not Climate Change.


    Customer Happiness

  • As a mother of two, I have limitless energy of solving everyday problems since they will enjoy the long-term solution



  • All we have to do is reduce, reuse, recycle, and start the journey called CHANGE. If it scares you, it might be agood thing to try.


    Inventory & Business Analysis

  • How do I feel when there is no coffee? Despresso!


    Product Design

  • Close your eyes and smile once a day.


    Customer Happiness

  • Happiness is a direction, not a place.



  • Kindness is for free...


    EU Sales Development

  • Sustainability is a framework but a starting point is to avoid being too self-contained and give love and interest to the world's various particularities.


    Graphic Designer

  • We should strive to achieve the balance between giving and taking and be sensitive to different types of natural harmonies.


    Design Lead

  • Even if you realise the world seems nearly impossible to change, you have a moral obligation to keep trying.


    PPC & SEO Specialist

  • Believe in your infinite potential. Your only limitations are those you set upon yourself.


    Customer Happiness

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