Alex Hahn x agood company: Summer 2026
New Designs Inspired by Swedish Summer and Childhood Memories
Some collaborations are built to last.
One of the most loved designs in our collection was created by Alex Hahn. Years later, her work is still part of everyday life for many of our customers, and her original phone case print, Color Splash, remains one of our bestsellers.
This summer, we are continuing the story with two new designs: Dear Sweden and Bubbles. Both are inspired by Swedish summer light, childhood memories, and the small everyday moments that often stay with us the longest.
Meet the New Designs
Dear Sweden Phone Case
Dear Sweden is inspired by the Swedish summer – Midsummer celebrations, endless daylight, and those evenings you never want to end. A tribute to everything that makes the Swedish summer so unique.
Bubbles Phone Case
Was born from a memory of my children running barefoot through summer, chasing soap bubbles. A moment of pure joy and presence that reminds us how meaningful the smallest things can feel when seen through a child's eyes.
Behind the Artwork: A Conversation with Alex Hahn
To celebrate the launch of Dear Sweden and Bubbles, we spoke with Alex about her creative process, her philosophy as an artist, and the memories behind her latest work.
What does your art mean to you?
My art is about emotion rather than definition. I work abstractly, allowing colours, shapes, and textures to create expression. What matters most to me is that the viewer is free to decide what they see and feel in each piece.
For me, the meaning lies in the process itself. It's the feeling I experience while painting – the freedom, intuition, and connection to a moment, memory, or emotion. The artwork becomes a reflection of that feeling, while its final meaning is left in the hands of the viewer.
Describe the process of creating your art pieces.
Every canvas starts completely blank. On rare occasions, I create a small sketch or study beforehand, but most often I begin without a fixed plan.
The process is highly intuitive. A feeling takes over, and the painting evolves with every brushstroke, layer and texture. Rather than following a predetermined vision, I allow the artwork to reveal itself gradually. Each piece becomes a conversation between instinct, movement and emotion.
What’s your art philosophy?
For me, inspiration has to be present. I never force a painting into existence. Every piece is unique and develops its own visual language, depending on the feeling, memory or inspiration behind it.
I believe art should be personal, authentic and unrestricted. When inspiration leads the process, the result becomes something honest and impossible to replicate.
What’s your favourite art piece, and your favourite art to create?
One of my favourite paintings hangs in my sister’s home. There is something special about creating art for someone else – knowing that a piece becomes part of their everyday life and story.
I have also created commissioned works where I’ve worked closely with clients to develop concepts based on personalities, memories or symbolic colour palettes. Those collaborations often challenge and inspire me in new ways, allowing me to grow as an artist while creating something deeply personal for someone else.
That said, my favourite way of working is still when inspiration arrives unexpectedly and I can simply let the brush, palette knife or scraper guide the process.
How do you choose what art you’ll create?
I usually approach a new painting in one of two ways. Sometimes I think of a specific person and create a piece that reflects their energy, personality or a feeling they evoke.
More often, however, I start with a memory, place or moment.
For example, Bubbles was inspired by a memory of my children running through the garden, laughing and trying to catch soap bubbles. That memory became a painting.
The same applies to Dear Sweden, which was inspired by the feeling of a Swedish Midsummer celebration. The light, the atmosphere and the emotions connected to that experience became the foundation of the artwork.
For me, inspiration is everywhere. A person, a place, a memory or even a fleeting feeling can become the starting point for an entirely new piece.
Follow Alex Hahn on Instagram to see more of her work and latest projects.
Looking Back: Our First Collaboration
Our journey with Alex Hahn began several years ago. Long before Dear Sweden and Bubbles, we sat down with her for our very first interview together, where she shared the story behind one of our earliest and most loved designs.
That collaboration laid the foundation for everything that followed.
“My inspirations shape the brushstrokes, but it is your emotions and interpretations that complete the story.”
Original Interview
A warm welcome to agood community, Alex Hahn! You are the designer behind some of the most popular motifs in our collection of circular phone cases. Could you tell us a little about the inspiration behind your design?
Thank you! It is a great honour to be part of agood community.
Every artwork I create represents someone or something that I love, respect, or draw inspiration from. The design for the circular phone case collection is inspired by Sweden’s vibrant cities – places where people, nature, light, and movement come together.
The colours symbolise different aspects of city life. Yellow represents the changing seasons, green reflects nature and the city parks, orange captures the evening light, pink symbolises people and community, and white represents movement and energy.
My inspirations shape the brushstrokes, but it is your emotions and interpretations that complete the story.
One of the cities this design represents for you would be Stockholm, Sweden’s capital. Do you live there?
Yes, I do. I was born and raised in Stockholm, so it is a city that is very close to my heart. It is where my family, my fiancé, and many of my closest friends are.
Without a doubt, the best thing about Stockholm is the summer evenings. When the sky never truly gets dark, there is a unique atmosphere in the city that is hard to beat.
Had you worked with sustainable design before this project?
No, I actually hadn’t. However, the project sparked a strong interest in exploring how creativity and sustainability can come together, and it is something I would very much like to work with more in the future.
In what way would you say this project differed from your previous experiences?
Painting is a great passion of mine, so seeing my design featured on a product with a sustainability focus has been incredibly rewarding.
The project has also inspired me to explore more sustainable forms of creative expression. At the moment, I am particularly drawn to painting on second-hand garments and giving existing clothing a new lease of life through remakes and upcycling.
How do you think we, as individuals, could live more sustainably when it comes to consumption?
I believe change begins with conscious choices. By choosing more sustainable products and services, we can influence which alternatives are in demand.
At the same time, the greatest responsibility lies with the industry. However, by supporting companies that are committed to sustainability, we can help drive development in the right direction.
What do you think is our greatest sustainability challenge at the moment?
I believe we need to stop focusing on guilt and perfection. Living completely sustainably is difficult for most people, but we can inspire one another to make better choices whenever the opportunity arises.
If we view sustainability as a shared journey rather than a perfect destination, it becomes easier for more people to take part.
Why have you chosen to be part of agood community?
To me, companies like agood community represent the future. You demonstrate that it is possible to combine sustainability, quality, and design while also creating a community where people can inspire one another.
I believe we achieve more when we share knowledge, experiences, and ideas, and work together to find better ways forward. That is why I want to be part of agood community. Every person I have read about has given me new perspectives and inspired me to grow – not because I have to, but because I want to.
Who or what do you think we will feature next in our interview series or editorial content?
I would love to see a collaboration with a company in the transport sector, for example, one of the electric scooter companies that have become established across many Swedish cities.
They are often viewed as part of the future of transportation, while at the same time, their sustainability efforts have been widely debated. For that very reason, I think it would be interesting to highlight them and take a closer look.
Final words
I try to remind myself that the most important thing is simply to do my best. Perfection is not the goal – progress is.
Although I often feel concerned about the future, I choose to focus on the positive changes happening around us. That gives me hope and confidence that, by inspiring and learning from one another, we can create a better future together.