World of Corporate Gifting

The Do’s and Don’ts of Corporate Gifting

22 Aug 2024

When it comes to corporate gifting, there’s more to it than simply handing out branded swag. Done right, corporate gifts can strengthen relationships, show appreciation, and even improve brand loyalty. But get it wrong, and you might end up with awkward misunderstandings or gifts that miss the mark entirely.

So, how do you navigate the world of corporate gifting like a pro? Let’s find out!

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The do’s: how to nail corporate gifting

Do personalise the gift

Nothing says "I care" like a personal touch. A generic gift can feel impersonal and uninspired, but adding a name, monogram, or personalised message shows you've put some effort into it and transforms an ordinary item into something truly special. Personalisation shows that you’ve taken the time to think about the recipient, reflecting that you value your relationship with them. For example, instead of sending everyone the same standard gift, consider options like engraved notebooks or custom-branded reusable bottles with the recipient’s name.  Personalised gifts leave a lasting impression and make recipients feel valued.

Do keep it professional

While you might know your client or colleague well, it’s crucial to keep your gift appropriate for the business setting. Even if you have a close relationship with a client or colleague, it’s crucial to strike the right balance between friendly and professional. Think useful items like notebooks, eco-friendly pensreusable thermal bottles, or stylish office accessories. Avoid gifts that could be seen as overly personal, such as clothing, perfumes, or items that might make someone uncomfortable - stick to items that align with your brand’s values.

Black Corporate Gift Box

Do consider sustainability

More businesses are prioritising eco-friendly practices, and your corporate gifts should reflect that. Opting for sustainable, ethically sourced items like plant-based phone cases or stone paper notebooks not only looks good but also speaks volumes about your brand’s commitment to the environment.

Do plan for quality over quantity

One high-quality gift is always better than a bundle of cheap, forgettable items. Investing in premium products reflects well on your brand and ensures your gift won’t be tossed aside. One premium item that the recipient will use regularly is far more effective than a pile of forgettable knick-knacks that end up in a drawer.

Do set a budget and stick to it

Corporate gifting can get expensive if you’re not careful. Setting a budget upfront keeps your campaign cost-effective without sacrificing quality. Whether you’re sending gifts to hundreds of clients or just a select few, having a clear budget helps you stay consistent and fair. Remember, a thoughtful gift within budget is more impactful than an extravagant one that feels out of place. Sticking to a set budget also ensures everyone feels valued equally, avoiding any awkward differences between recipients.

Do follow cultural etiquette

When dealing with international clients or colleagues, it’s essential to consider cultural differences in gifting. In some cultures, certain items are considered bad luck or inappropriate, so doing your research is key. For example, in some Asian cultures, it’s considered bad luck to give a clock as a gift because it symbolises time running out. Similarly, certain colours, numbers, or types of gifts can carry cultural connotations that might be best avoided. Doing your research ensures that your well-meaning gesture isn’t misunderstood. Showing respect for cultural norms and customs also demonstrates your attention to detail and global awareness, which can strengthen your business relationships.

The don’ts of corporate gifting: common mistakes to avoid

Don’t go overboard with branding

Yes, you want people to remember your brand, but plastering your logo on everything can feel more like an advertisement than a thoughtful gift. Subtlety is key - discreet branding keeps the focus on the gift itself while still promoting your business. Overbranding can make your gift feel more like a marketing tool than a genuine gesture of appreciation. Recipients are far less likely to use an item if it’s covered in loud, obvious logos.

Red Corporate Gift Box

Don’t give generic gifts

Gift baskets full of generic treats are impersonal and forgettable. There’s nothing memorable about receiving the same basket of standard goodies that dozens of other companies might also send. If you’re going to spend money on corporate gifts, make sure they stand out. Tailor your gifts to the recipient’s tastes or the message you want to convey. That will make them more impactful and appreciated.

Don’t forget timing

Sending gifts at random times can be confusing or even feel like an afterthought. Plan your gifting around key moments. The holiday season is a classic time for corporate gifting, but there are other moments to consider. For example, sending a gift to celebrate a significant milestone, such as the completion of a big project or the anniversary of a business partnership, can be especially meaningful. Well-timed gifts show that you’re paying attention and genuinely care, rather than simply checking a box on your to-do list.

Don’t violate company policies

Some companies have strict rules around accepting gifts. Always check beforehand to avoid awkward situations or the gift being returned. You want your gesture to be appreciated, not create complications.

Don’t neglect the presentation

How your gift is presented is just as important as what is inside. Even the most luxurious item can lose its appeal if it’s poorly packaged. Investing in quality packaging and thoughtful presentation adds an extra layer of care and attention that recipients will notice and appreciate. A beautifully wrapped present or a sleek, eco-friendly box can enhance the experience and make your gift memorable. Don’t cut corners on presentation - it’s the little details that count.

Corporate Gift in a White Box

Need a hand with sustainable corporate gifting?

Corporate gifting doesn’t have to be complicated. Whether it's eco-friendly materials or packaging that's kinder to the earth, we'll help you put together something thoughtful that stands out for all the right reasons. Let us handle the details and take the stress out of your next gifting campaign.

Contact us for corporate gifting

Simplify your premium corporate gifting process while making it meaningful and memorable. Reach out today and let’s make it happen! Join the good fight!

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