Every November, the world gears up for the same ritual: massive markdowns, shopping frenzies, and an internet flooded with countdown clocks. Black Friday has grown far beyond a single day - it’s now a global event that stretches into Cyber Monday and beyond. But as the planet continues to face record-breaking temperatures and the effects of overconsumption become harder to ignore, it’s worth asking: does the world really need another “bigger than ever” Black Friday?
At agood company, we believe that change doesn’t come from sitting out, it comes from showing up differently. That’s why this Black Friday 2025, we’re doing what we do best: challenging the norm, rethinking what a sale can mean, and offering products designed to last - instead of products designed to break.
And yes, this year’s offer is worth the wait.
Quick links
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The history behind Black Friday
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What Black Friday means in 2025
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Our 2025 Black Friday deal: buy a MagSafe Ring, get a Clear Case free
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Why we focus on circular design
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Meet our new colored MagSafe Rings
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Cyber Monday with purpose
The history behind Black Friday
Let’s rewind a bit.
Black Friday originated in the United States in the 1950s, when retailers began offering post-Thanksgiving discounts to kick off the holiday shopping season. The term itself, coined in the 1960s by Philadelphia police, referred to the chaos of traffic and crowded streets.
Over the decades, Black Friday has evolved into a global shopping phenomenon. By the 2010s, it had become synonymous with long lines, overnight camping, and flash sales. Then came Cyber Monday, created in 2005 as the online version of the same event. Together, they reshaped retail and, unfortunately, encouraged the culture of buying for the sake of buying. Fast forward to 2025, and the world looks very different. Shopping is now mostly online, AI recommends what we “need” before we know it, and the line between want and waste is blurrier than ever.
This is where we draw our line.
What Black Friday means in 2025
For us, Black Friday is not about selling more; it’s about selling smarter. We know that people will shop during this weekend, and that’s okay. But it matters what you buy, how it’s made, and why you buy it.
The reality is: the planet can’t afford cheap deals anymore. Every disposable product leaves behind a trail of resources extracted, carbon emitted, and waste created. So instead of fueling that cycle, we use this moment to highlight the power of conscious consumption.
At agood company, we design circular, sustainable, and durable essentials, products you actually use every day. Products that serve you well and serve the planet better.
Our 2025 Black Friday deal: buy a MagSafe Ring, get a Clear Case free
This year’s Black Friday offer is simple, functional, and designed for real life:
Buy any MagSafe Ring and get a Clear Case completely free.
It’s our way of saying thank you for choosing sustainability while helping you upgrade your phone setup in the smartest, most circular way possible.
Why this combo? Because they’re made for each other.
Our MagSafe Rings are built from durable recycled steel and feature powerful magnets designed to last. The sleek, removable design adds function and style, whether you’re snapping it on for a grip, stand, or charge. Pair it with our Clear Case, made using recycled materials and engineered to stay crystal clear, no yellowing, no waste, just protection that lasts.
The result? A phone setup that’s minimal, modular, and designed to work seamlessly across devices and upgrades. You can keep your MagSafe Ring forever, and when your Clear Case eventually reaches the end of its life, you can send it back through agood loop™, and we’ll recycle it into new products. Circular, simple, and sustainable - just how we like it.
Why we focus on circular design
Sustainability isn’t about guilt, it’s about design. Most phone accessories are built to be replaced, not repaired. We wanted to flip that logic on its head. That’s why every product we make fits into our circular system, the agood loop™. When your product reaches the end of its use, you can return it to us. We’ll recycle it responsibly and use it to create new ones.
Nothing wasted, nothing thrown away.
This isn’t just a nice idea, it’s how we measure success. Our goal isn’t infinite growth. It’s infinite reuse. So when we participate in Black Friday, it’s not to join the noise. It’s to amplify a better way forward.
Meet our new colored MagSafe Rings
2025 marks the year we went beyond black and white.
Our colored MagSafe Rings launched earlier this year and instantly became a community favorite. Available in a palette inspired by nature, Syren Lilac, Moss Green, Sky Blue, Dark Peach, Lime, Raspberry, and more - each one brings personality to your phone without compromising sustainability. They’re made from recycled steel and designed to be fully circular.
Think of our MagSafe Rings as sustainable tech with a bit more soul.
And it’s not just about color - some of our rings are designed to show what you stand for. From Pride MagSafe Ring to Fuck Cancer MagSafe Ring, these cause-inspired designs let your phone reflect your values while supporting meaningful initiatives. This Black Friday, all our colored and cause-inspired MagSafe Rings are part of the deal. Buy one in your favorite style, and your Clear Case comes free. Function meets form, sustainability meets style.
Cyber Monday with purpose
Cyber Monday used to be the online version of chaos. Endless flash deals, overnight sales, and “buy now” popups everywhere. But in 2025, more people than ever are rethinking how they shop online.
This Cyber Monday, we’re extending our Black Friday offer with the same purpose-driven twist. When millions of people shop consciously, even small actions create massive change. Choosing a circular MagSafe Ring over a disposable one. Choosing a case that’s made to last instead of one that ends up in a landfill. Choosing to support companies that give back instead of taking more.
Those choices matter.
And while we can’t undo decades of overproduction in a weekend, we can redefine what this weekend stands for. Because the truth is, Black Friday doesn’t have to be black. It can be green, circular, and built around intention instead of impulse.
Final thoughts: let’s rethink Black Friday 2025
This Black Friday and Cyber Monday, we invite you to make your purchases count. Shop with purpose, not panic. Support circular design, not disposable trends. And remember - when you buy a MagSafe Ring, your Clear Case comes free, but the real reward is knowing you’ve chosen something that lasts.
Sustainability isn’t a trend anymore; it’s the standard we should all expect.