We refuse to take shortcuts, and we obsess over every single step in the journey of our products, from how they are made to how they end up on your doorstep. We always walk the extra mile to improve our products and our processes, to ensure that we always areas responsible as we humanly can be.

We're committed

To production materials that have the least environmental impact, no matter the cost.

In the choice between different courses of action, we will always take the route that makes our company and our products better and more responsible.

We think the traditional way of running a company — with a big office that no one else can use, a fancy reception, stale conference rooms, and faceless art — is out of date.

Circularity can only happen with design.

We are not perfect, but we are transparent.

Being completely transparent with our customers spurs us to push even harder, and we encourage you to take part in and understand exactly how our products are made.

Our values

  • Completely Transparent

  • Don't cut corners

  • We refuse to become corporate

We detail the environmental footprint of each product and account for the materials used, total water consumption, the source of energy used in the production, and the carbon emissions of both production and shipping. We also benchmark our products against competing products in the same category.

We also list all of our factories, detailing their ownership structure, their certificates and their work environment.

If you have any suggestions on how we can improve our processes, if you lack any information, or if you notice anything that we might have missed, we want to hear from you.

Contact us

Our People

  • My change today gives my children a better tomorrow! Sustainability is the new lifestyle!

    Amanjot

    Operation & Inventory Intern

    Stockholm, Sweden

  • I want to be able to look into my kids’ eyes and honestly say: "I did everything I could to hinder climate-change.”

    Anders

    Co-founder & Product Development Lead

    Stockholm, Sweden

  • I want to be able to look into my kids’ eyes and honestly say: "I did everything I could to hinder climate-change.”

    André

    Head of Marketing & Creative

    Stockholm, Sweden

  • I have learned that you are never too small to make a difference.

    Anita

    LCA

    Stockholm, Sweden

  • Arjun

    Marketing Intern

    Stockholm, Sweden

  • Arpee

    Customer Happiness

    Manila, Phillipines

  • Make the random act of kindness your everyday routine.

    Asja

    Customer Happiness

    Bosnia–Herzegovina

  • As a physician, I follow the logic in putting the rack on red to fix this

    Bob

    Purchasing

    Hong Kong, China

  • Be a part of the solution, not a part of the pollution

    Boutros

    Accounting & Admin

    Stockholm, Sweden

  • The greatest threat to our planet is the belief that someone else will save it.

    Clemmie

    Corporate Sales Lead

    London, UK

  • Life's pretty simple. The more you give, the more you get back. And now, our planet needs us all to start giving.

    Colin

    CEO

    London, UK

  • If you want to change the world, start with yourself.

    Elena

    Finance & Accounting

    Stockholm, Sweden

  • We are but a small part of Mother Nature's grand design. Let's live in harmony with her, and not against her.

    Hasina

    Copywriting & SEO Intern

    Stockholm, Sweden

  • Make sure what people catch from you is positivity, gratitude and self belief.

    Henna

    Sales Operations Lead

    Stockholm, Sweden

  • There must be a better way to make things we want, a way that dosen't spoil the sky, or the rain or the land.

    Henrik

    Head of Global Sales

    Stockholm, Sweden

  • Jayson

    Customer Happiness

    Manila, Philipines

  • Don’t forget your daily backflip

    Jesper

    Co-founder & Product Design

    Stockholm, Sweden

  • Innovate and be sustainable so we all can continue to laugh and love in generations

    Joakim

    Co-founder & Marketing

    Stockholm, Sweden

  • Sustainability is the key to the survival of our planet and the well-being of future generations. Let us all strive to live in harmony with nature and preserve the earth for those who come after us.

    Juan

    Head of Asia

    South Korea

  • I dream about the potential to make and accept a positive change.

    Itana

    SEO Manager

    Belgrade, Serbia

  • As a mother of two, I have limitless energy of solving everyday problems since they will enjoy the long-term solution

    Kate

    Purchasing

    Hong Kong, China

  • Take time to do what makes your soul happy.

    Marina

    Customer Happiness

    Bosnia & Herzegovina

  • How do I feel when there is no coffee? Despresso!

    Martin

    Product Design

    Lidingö, Sweden

  • Close your eyes and smile once a day.

    Marvin

    Customer Happiness

    Philippines

  • Happiness is a direction, not a place.

    Maya

    Translator

    Barcelona, Spain

  • Working for future generations.

    Melissa

    B2B Sales Intern

    Lidingö, Sweden

  • Mikaela

    Co-Founder & Creative Force

    Stockholm, Sweden

  • Sustainability is a framework but a starting point is to avoid being too self-contained and give love and interest to the world's various particularities.

    Milša

    Graphic Designer

    Belgrade, Serbia

  • Let's do our best to leave this world a little better than we found it

    Mirta

    Translations

    Bologna, Italy

  • We should strive to achieve the balance between giving and taking and be sensitive to different types of natural harmonies.

    Sandra

    Graphic Designer

    Belgrade, Serbia

  • We don't need to destroy our land to create things we want. Choose consciously and behave responsibly that's all we need.

    Sara

    Marketing & Communication

    Stockholm, Sweden

  • Shruti

    Operation & Inventory Intern

    Stockholm, Sweden

  • Usha

    Copywriting & SEO Intern

    Stockholm, Sweden
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