Water-based Colors

Water-based Colors

06 Aug 2020

Introducing our amazing new product - a paint that's 99% made from natural ingredients and completely water-based and solvent-free. And yes, it's even safe enough to eat - although we don't recommend trying that anytime soon.

At agood company, we're passionate about creating sustainable and safe products, and this paint is no exception. With no harmful chemicals, it's the perfect choice for anyone who wants to create without worrying about the impact on the environment or their health.

But just because it's natural doesn't mean it's not effective. In fact, this paint dries to a high gloss and air dries quickly, making it perfect for a wide range of applications. Use it for arts and crafts, painting on clay, stone, metal, or even canvas. And with vibrant colors that pop, you can create beautiful works of art that are both stunning and sustainable.

What is it?

stone paper

It is made almost completely from natural ingredients, is water-based, non-toxic and solvent-free.

Water-based paints, also known as latex or acrylic paints, are a popular choice for both interior and exterior painting projects. As the name suggests, these paints are made with water as the primary solvent instead of traditional oil-based solvents, which can be harmful to both the environment and human health.

Water-based paints are typically composed of a binder, pigment, and water, with additional additives that may include thickeners, preservatives, and surfactants. The binder is what holds the pigment particles together and attaches them to the surface being painted.

One of the key benefits of water-based paints is their low level of volatile organic compounds (VOCs), which are harmful chemicals that can evaporate into the air during the painting process and contribute to air pollution and respiratory problems. By contrast, water-based paints emit much lower levels of VOCs and are generally considered to be safer for both painters and occupants of painted spaces.

Another advantage of water-based paints is their ease of use and clean-up. Because they are water-soluble, spills and mistakes can be easily cleaned up with soap and water, making them an ideal choice for DIY projects or inexperienced painters.

Water-based paints are also versatile, with a wide range of formulations available for different applications. For example, there are specialized water-based paints for surfaces like metal, concrete, and wood, as well as paints with added features like anti-microbial properties or resistance to mold and mildew.

Why we like It

As a company dedicated to creating environmentally friendly and safe products, we are proud to offer a paint that stands out from the rest. Our water-based paint is not only made with natural ingredients but also provides a range of benefits that make it the perfect choice for artists, DIY enthusiasts, and professionals alike.

Here are just a few reasons why we love our water-based paint:

  • Non-toxic: Our paint is free of harmful chemicals, making it a safe and eco-friendly choice for people of all ages and skill levels.

  • Dries to a high gloss: Our paint dries to a smooth and glossy finish that enhances the vibrancy and beauty of your artwork.

  • Air dries: With our water-based paint, you won't need to use any heat or special equipment to dry your creations. Simply let them air dry naturally.

  • Natural ingredients: Our paint is made with 99% natural ingredients, ensuring that you are using a product that is both safe for you and the environment.


We understand that choosing the right paint is essential for achieving the desired results in your art and craft projects. That's why we've developed a water-based paint that is not only safe but also highly versatile and suitable for a range of applications.

Here are some of the applications where our water-based paint excels:

  • Arts and crafts: Whether you're creating a masterpiece with your kids or working on a personal project, our paint is perfect for adding color and vibrancy to a wide range of art and craft projects.

  • Paint on clay, stone, metal: Our paint can be used on a variety of surfaces, including clay, stone, and metal. With its high gloss finish, it will make your artwork pop and stand out.

  • Paint on canvas: Our paint is also an excellent choice for painting on canvas. Its natural ingredients and low VOC content make it safe and healthy to use, while its air-drying properties ensure that your artwork will dry evenly and quickly.

Benefits of using agood paint


Choosing the right paint can make a significant difference in the outcome of your painting projects. Our water-based paint provides a range of benefits that make it the superior choice for artists, DIY enthusiasts, and professionals alike.

Here are some of the benefits you can expect from our water-based paint:

  • NO harmful chemicals: Our paint is made from 99% natural ingredients and is free from harmful chemicals, making it safe and eco-friendly to use.

  • YES vibrant colors: Our paint offers rich and vibrant colors that will make your artwork stand out and look beautiful.

  • YES solvent-free: Our paint is solvent-free, which means it is safe to use and easy to clean up with just water and soap.

  • YES non-toxic: Our paint is non-toxic and low in VOCs, making it safe to use for people of all ages and skill levels.

  • YES air-dries: Our paint air-dries naturally, saving you time and hassle, and ensuring that your artwork dries evenly.

  • YES 100% natural: Our paint is made with natural ingredients, which not only make it safe to use but also provide additional benefits such as improved texture and longevity.


In conclusion, our water-based paint is not only a superior product that provides excellent results but also a choice that reflects your values as a conscious consumer. With its natural ingredients, vibrant colors, and non-toxic properties, it's a paint that's both kind to you and the environment.

So, the next time you're ready to start your next art or craft project, why not choose a paint that's as brilliant as your ideas and as mindful as your choices? Our water-based paint is the perfect choice for those who demand the best in quality, performance, and sustainability. Give it a try and see how it can elevate your painting experience to a whole new level.

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    Anders Ankarlid

    Anders Ankarlid

    Co-founder & Product Development Lead

    Co-founder of agood company and product development lead. A serial e-commerce entrepreneur, and a father of three. Have worked in e-commerce for more than a decade. Mindless consumption activist.

    "I want to be able to look into my kids’ eyes and honestly say: "I did everything I could to hinder climate-change”

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