agood loop

agood loop

30 Jan 2023

Welcome to agood loop!

We care a lot about the environment and the impact our products have on it. There are many questions we ask ourselves when developing our range:

  • What materials will we use?
  • Are they the most natural we can find?
  • Where are we going to manufacture?
  • How much carbon does the manufacturing process consume?
  • What happens to our product when the consumer is done with it?

That last question is, to us, one of the most important.

Of course, it’s great to have a debate about different "green" materials - do you prefer bio or recycled plastic for example? We do provide information about all materials used in our products.

natural materials

But really what matters is whether or not the product has been designed in a way that allows us to re-purpose it into something else.

Adding a % of recycled plastic to a blend of other plastics or synthetic materials isn’t really helping. It’s not creating a circular product, but hey, it lets the brand shout ’Recycled’ at the top of their voices.

We believe strongly in this circular economy and that’s why we developed agood loop. It’s our way of enabling users to return unwanted products to us, for whatever reason and whenever they want.

Here’s how it works

When you buy something from agood company that’s you entering agood loop. When you’re done with your product, simply return it to us and, if you’d like, swap it for something else.

Just go to and put in your order number and email address.

We’ll then send you an RMA number and ask you to return your product to us. We’ll then send through a discount code for your next purchase. Super simple.

agood loop process

Which products are included?

We’re working to include more products all the time, but right now we have a solution in place for our phone cases, our circular clothing, and our grass pens and pencils.

1. Mobile Cases

plant-based phone cases

Our phone cases are made from organic linseed, sourced locally in Sweden.

We don’t use a blend of different plastics which makes it easy for us to recycle them when the time comes to swap to a new case. We take all the returned cases to our manufacturing partner where they are re-grounded into pellets. These can be mixed with virgin material (also linseed material of course) and turned into brand-new phone cases. And we can do this again and again and again (up to 7 times in fact).

The industry produces a billion plastic phone cases every year and now, for the first time, we have a truly natural, fully circular solution to that awful plastic problem.

2. Circular Fashion

circular clothing line

Here’s the world's first trackable circular fashion for conscious consumers who want to be part of the solution to fast fashion.

We’ve been working on this truly circular fashion line for more than two years, scrutinizing suppliers (we looked at over 800 different potential partners) and making sure that the production was in line with what we stand for as a sustainable and social impact brand.

With our circular fashion line, just send the clothes back to us once they've served their purpose in your wardrobe and we'll make a new piece of clothing out of them. In this way, we increase the percentage of recycled cotton we use in our products.

We’ve even added a QR code to the label so that you can find out the exact content of your product, and even discover what piece of clothing it was before.

As an incentive to take part in the loop system, you'll get a discount on your next purchase. Welcome to a circular way of life. With the individual QR code found on every item, you can easily track where in the loop system your item is, and how many pieces of clothing it has been before.

3. Pens and Pencils

natural grass pen and pencil

Our natural grass pens and pencils are a fusion of nature and innovation. Crafted with a triangular grip from meadow grass and recycled BPA-free plastic, they offer a comfortable writing experience. Pens are refillable and loaded with soy ink, which ensures enduring use, and you can add soy ink refills to your purchase. The eco-friendly design extends to its packaging – a stone paper envelope. Sourced from The Natural Pen Factory, powered by biogas and waste heat, their lifecycle continues through refill usage or responsible recycling.

Conclusion and updates

plant-based phone case
circular clothing line
grass pens and pencils

agood loop a feature where environmental care and product impact intersect. We craft with purpose, driven by key questions:

  • What materials are truly natural?
  • How light is our manufacturing carbon footprint?
  • What's next for our products after they serve?

Central to our ethos is circularity – not just "green" materials, but purposeful design. agood loop embodies this philosophy, making returns and repurposing effortless.

Here's how: Purchase initiates your loop. Return products via, gain an RMA number, and receive a discount code for your next purchase – a thank you for joining the journey. Our innovations span mobile cases, circular fashion, and natural pens/pencils.

Update: Become a looper

Calling all eco-conscious individuals to join our mission to create a greener future through agood loop 2.0.

While agood loop has proven impactful, we've delved deeper into the environmental effects of shipping and transportation. With agood loop 2.0, our focus sharpens on mitigating shipping-related damage. By strategically situating return addresses closer to you, we anticipate a potential 30% reduction in carbon emissions per return.

Bulk shipping magnifies our eco-friendliness, amplifying our mission's impact.

To become part of this influential movement, connect with our team members for guidance.

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