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Why agood company?

People often ask us why we don’t have endless products, flashy designs, or seasonal collections like other brands. The answer is simple - we believe in doing things right, not fast. Every product we make takes years to perfect because we are committed to creating items that are better for you and the planet.

From phone cases and accessories to bottles and stone paper notebooks, everything we offer is thoughtfully designed to be sustainable, functional, and built to last. We can make 470 of our eco-friendly phone cases using the same resources it takes to produce just one plastic case in China. That’s the kind of impact we are proud of.

Thank you for being part of this journey with us.

Top-selling phone cases.

Hybrid bottle: 2-in-1

Our mission.

We use the term "eco-friendly" to help people find us, but we understand that nothing humans create is 100% eco-friendly. That’s why we are transparent about our materials, impact and sustainability practices. Our goal is to turn a popular term, often used without understanding its true meaning, into a real conversation about responsible choices, so customers know exactly what they are supporting.

We’ve engineered our whole business to do good. For good reasons. We are picking a fight with everyday stuff that’s harming our planet. Replacing plastic with plants. Localising our supply chain. Choosing a production process which minimises impact on natural resources. With agood loop™, our circularity initiative, we ensure our products can be reused, giving them a second life and keeping waste out of the environment. Plus, a portion of the profit from each sale goes to charities that protect the environment and support communities in need.

Our best sellers:

Stories.

Featured blog posts.

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